Retargeting
Serving ads specifically to people who have already engaged with your brand.
Retargeting (also called remarketing) is the practice of showing ads to people who have already had some touchpoint with your brand — they visited your site, watched a video, or clicked a link. Conversion rates on retargeted traffic are typically 2-3x higher than cold prospecting.
It runs on tracking pixels (Meta, TikTok, Google Ads) or uploaded customer lists. Once you tag a visitor, you can reach them across Facebook, Instagram, YouTube, the Google Display Network, and the Audience Network.
Affiliate hack with promolinks.net: route your affiliate link through a short link with your Meta Pixel installed. Even though the conversion happens on the vendor's checkout, you've captured the clicker in your own retargeting audience — and you can keep promoting other offers to them later.
How Affiliate Marketing use this term
Related terms
What you should know next
Meta Pixel (Facebook Pixel)
Meta's tracking snippet that measures what happens after someone clicks your Facebook or Instagram ad.
Conversion Pixel
Invisible tracking snippet that measures whether a click turned into a sale or lead.
Audience (Ad Targeting)
A saved group of people inside an ad platform that you can serve targeted ads to.
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