Redirect
The HTTP mechanism that bounces a visitor from one URL to another.
A redirect is the underlying mechanism that lets a web server send a visitor from URL A to URL B. For short links it's the core function: /r/abc → destination URL.
There are several status codes: 301 (permanent — search engines pass on link equity), 302 (temporary — equity is not passed), 307 (temporary, preserving HTTP method), and 308 (permanent, preserving method). Short links typically use 302 so the destination can be changed at any time.
There are also JavaScript redirects (client-side, slower but more flexible) and meta-refresh redirects (legacy, poor UX). Modern shorteners like promolinks.net use 302 for standard clicks and reserve JavaScript redirects for cases that need extra functionality (pixel fires, bounce booster, app deep linking).
Related terms
What you should know next
URL Shortener
A tool that turns long, messy URLs into short, clean, shareable links.
Bounce Booster
When a visitor hits the back button, they don't return to the referrer — they land on a rescue page you chose.
Split Test (A/B Test)
One short link routes visitors randomly to two or more destinations — you see which performs better.
Start now — the free plan is free forever
Short links, QR codes, bio page and digital business card — all in one tool. GDPR-compliant, EU hosting.