Split Test (A/B Test)
One short link routes visitors randomly to two or more destinations — you see which performs better.
A split test (a.k.a. A/B test) randomly distributes incoming clicks across two or more destination URLs. After enough volume you know which variant converts better and you can route 100% of traffic to the winner.
Typical use case: you have two landing pages for the same product. Variant A has a blue hero image, Variant B has a red one. With a split test you send traffic 50/50, and after 1,000 clicks per variant you have a statistically meaningful answer.
Important: statistical significance kicks in around ~1,000 clicks per variant for typical conversion rates. With smaller samples the difference may be noise. Tools like promolinks.net show real-time per-variant click counts and conversion lift estimates.
On promolinks
Set up a split test
How Marketing Agencies use this term
Related terms
What you should know next
Start now — the free plan is free forever
Short links, QR codes, bio page and digital business card — all in one tool. GDPR-compliant, EU hosting.