Campaign Tracking
Giving every channel its own tagged link so you can measure performance source by source.
Campaign tracking means: for every channel you publish on (Klaviyo newsletter, Instagram Story, Meta ad, podcast show notes, ConvertKit broadcast) you build a dedicated short link with unique UTM parameters. After the campaign you know exactly which channel drove which share of the revenue.
Best practice: lock in a UTM naming convention and enforce it. Example schema — utm_source = platform (instagram, facebook, newsletter), utm_medium = format (story, post, email), utm_campaign = launch ID (bfcm-2025). Document it in Notion and share with the team.
Tools like promolinks.net build short links with UTMs baked in. You stop hand-rolling URLs in a Google Sheet and stop chasing typos that ruin your attribution.
Related terms
What you should know next
UTM Parameters
URL tags that tell Google Analytics, GA4, and HubSpot exactly where a visitor came from.
Click Tracking
Logs every click on a short link — including device, source, and timestamp.
Split Test (A/B Test)
One short link routes visitors randomly to two or more destinations — you see which performs better.
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