promolinksby Michael Kotzur
Technical Standards

Meta Tags

HTML tags in the <head> that browsers and crawlers read — for SEO, social media, and beyond.

Meta tags are HTML elements in the <head> of a page that carry metadata. They are invisible to the visitor but readable by browsers, search engines, and social platforms.

Critical meta tags: <title> (shown in the browser tab and as the headline in Google results), <meta name="description"> (the snippet under a Google result), Open Graph (social previews), Twitter Card (X previews), <meta name="robots"> (crawler directives), <meta name="viewport"> (mobile responsiveness).

Well-crafted meta tags are the foundation of every SEO program. They cost nothing, ship on every page, and directly influence click-through rate in search results.

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Meta Tags: Definition & examples · promolinks glossary | promolinks