Dynamic QR Code

A dynamic QR code does not encode the final destination URL directly. Instead it encodes a short link, and the short link can be redirected to any new destination at any time. The printed code stays the same; the destination is changed in the dashboard.

Huge advantage in print marketing: you print a flyer with a QR code, the sale window changes, you have a new promotion next month — you reprint nothing. You just update the destination URL in the short-link backend.

Plus: dynamic QR codes give you scan analytics. You see how often the code was scanned, from which device, in which timeframe, in which geography. Static QR codes give you nothing of that.