Bio Page (Link in Bio)
A mini landing page that gathers your important links — perfect for Instagram, TikTok, and YouTube.
A bio page (commonly 'link in bio') is a small landing page that lives behind the single link you can place in your Instagram or TikTok profile. Instead of one link, you offer 5-20 buttons leading to different destinations: current sale, newsletter, podcast, shop, affiliate offers.
Notable providers: Linktree (market leader), Beacons, Stan Store, Koji, Bento, Hoo.be, and promolinks.net. The idea is identical across tools: one URL that opens a hub page with all your links.
Advantages over a single link: 1) you don't burn the one bio link on a single campaign, 2) per-button click tracking, 3) you can rotate offers without changing the link in your profile, 4) on-brand styling instead of a naked URL.
On promolinks
Create a bio page
2 industries that actively use this term
Related terms
What you should know next
Digital Business Card
An online profile with all your contact info — scannable by QR, save-to-contacts via vCard.
Short Link
The output of a URL shortener — a compact link that redirects to your real destination.
Lead Magnet
A free, high-value offer (PDF, checklist, mini-course) in exchange for an email address.
Start now — the free plan is free forever
Short links, QR codes, bio page and digital business card — all in one tool. GDPR-compliant, EU hosting.