Short Link

Short link is the common name for the output of a URL shortener. Instead of yourstore.com/products/category/affiliate?id=4711&utm_source=..., readers see promolinks.net/r/sale.

In day-to-day usage, marketers use 'short link,' 'shortlink,' and 'shortened URL' interchangeably. The function is identical: a compact, trackable redirect.

Short links are the swiss army knife of online marketing: shareable, trackable, and editable. They power newsletters, social posts, affiliate promotions, SMS campaigns, podcast show notes, and out-of-home ads.