HR & Recruiting
Recruiters send job links by email, post on LinkedIn, and track career sources every day. Promo short links show which job board actually delivers applicants — and save recruiting budget.
8 real use cases
How to use promo links in HR & Recruiting
Job posting tracking per job board
One promo link per platform for the same role. See which board delivers ROI.
Example: Recruiter looking for a Senior Engineer. Promo links on LinkedIn, Indeed, Greenhouse, Glassdoor. LinkedIn: 24 applications, Indeed: 8, Greenhouse: 4, Glassdoor: 0. Glassdoor subscription canceled.
LinkedIn recruiting via direct message
Clean promo link in the DM instead of a long Lever or Greenhouse URL. Higher reply rate.
Example: Tech recruiter sends 80 DMs per week. With Lever URL: 18% reply. With promo link: 32%. More top talent in the funnel.
Careers page with click heatmap
One promo link per careers section. See which job descriptions actually click.
Example: B2B SaaS careers page: Sales positions 38% CTR, Engineering 22%, Marketing 8%. Engineering descriptions rewritten.
Talent pool newsletter (passive candidates)
Newsletter to the talent pool with a promo link to new roles. Tracking which role types land.
Example: HR team with 4,800 talents in the pool: quarterly newsletter. Senior roles 28% CTR, junior only 6%. Senior push.
Employee referral program
Employee gets a promo link to the role. Successful referral → bonus. Tracking automatic.
Example: Software company: 280 employees, 38 join the program. 12 hires via promo links → $52,000 in bonus payouts, $1.9M in recruiting costs saved.
Campus recruiting via QR at the job fair
QR on booth posters + promo link to the careers page. Live tracking during the fair.
Example: Consultancy at a campus fair: 14-hour fair day, 220 QR scans. Thursday afternoon 80 scans, Friday 40. Recruiter allocation refined.
Applicant funnel tracking
One promo link per funnel stage (Application → Interview → Offer). See where candidates drop off.
Example: Engineering team: 240 applicants → 60 phone screens → 18 interviews → 4 offers. Promolinks shows drop-off between application and phone screen is too high. Faster response.
Personality test / assessment via promo link
Online assessment behind a promo link. Data shows whether candidates start the test or abandon.
Example: Consulting firm: 40% of applicants start the assessment, 18% drop out. Drop-off point identified (question 12) → test shortened → 38% completion rate.
How a mid-market firm cut 60% of its recruiting budget
B2B software company (180 employees, Chicago): recruiting budget $20,000/mo spread across 6 job boards — no performance data. With a promo link per board: 3 boards deliver 80% of applications, 3 boards 20%. Non-performing boards canceled → $12,000/mo saved. Plus an employee referral program doubled with tracking → 32 referral hires in 12 months.
$12,000/mo
Recruiting budget saved
8 → 32
Referral hires / year
-42%
Time-to-hire
More inspiration
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Bio link, story sticker, YouTube description
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Webinars, funnels, client onboarding
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Trial signups, feature launches, onboarding emails
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Menus, reservations, reviews
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Ready for your first promo link?
10 short links for life, free. Across 5 premium promo domains. With tracking and analytics.