promolinksby Michael Kotzur
Persona profile

Authors

Authors need more than an Amazon link. A bio page bundles books (with higher direct margin), newsletter, reading events and Patreon — building your owned audience.

8 real use cases

How to build your bio page as Authors

#01

Direct book sales (higher margin)

Skip the Amazon link → your own shop. 70% margin instead of 35%.

Example: Self-publisher: book at $16. 280 direct sales/month vs. Amazon. 70% margin × 280 × $16 = $3,100 MRR.

#02

Ebook bundle as premium product

3-4 books bundled at a discount. Premium margin, owned sales.

Example: Sci-fi author: 4-book bundle at $42. 80 sales/month = $3,400 MRR.

#03

Newsletter with writing tips

Email list for the reading community. Owned audience for book launches.

Example: Thriller author: 18,000 newsletter subs. At launch, 2,400 pre-orders from the list.

#04

Reading events front and center

Book tour readings, bookstore events. Bio page as event calendar.

Example: Literary author: 14 readings/year booked from the bio page calendar. $13 ticket × 80 people = $14,600/year.

#05

Patreon with bonus chapters

Patrons get chapters early, writing updates, deleted scenes.

Example: Fantasy author: 480 Patreon members × $5/mo = $2,400 MRR. Mostly early access.

#06

Writing coaching for aspiring authors

1:1 coaching for writing beginners. Bio page calendar.

Example: Established author: 8 writing coaching calls/month at $199/block. $1,600 MRR.

#07

Book club sign-ups

Your own online book club for fans. Newsletter funnel + community.

Example: Romance author: 1,200 book club members. Premium coaching sales from club: 14% conversion.

#08

Film rights / ghostwriting inquiries

B2B inquiries for screenplay, ghostwriting, consulting. Bio page as inquiry form.

Example: Bestseller author: 4 ghostwriting gigs/year ($13,000–$30,000). All from the bio inquiry form.

Real-world story

How a self-publisher doubled his margin from 35% to 70%

Marcus (self-publisher, romance genre): used to be 100% Amazon sales. With a bio page as direct sales hub (promolinks.bio/marcus-books): 38% of his sales now ship direct via Shopify. Margin 70% instead of 35%. Plus: 14,000 newsletter subs for launch pre-orders. Total monthly MRR $5,200 (up from $2,600).

0 → 38%

Direct sales share

35% → 70%

Margin

$2,600 → $5,200

MRR

Build your own bio page in 5 minutes

20 themes, avatar + cover, unlimited buttons with click tracking — free on the starter plan.

Bio page for authors: 8 use cases | promolinks