promolinksby Michael Kotzur
Persona profile

Artists & Makers

Artists and makers (Etsy sellers, jewelry designers, illustrators) need a clear sales funnel. A bio page as gallery + shop + custom commission hub.

8 real use cases

How to build your bio page as Artists & Makers

#01

Own shop / Etsy as top button

Direct sales hub. Skip Etsy fees when you can → your own Shopify.

Example: Jewelry designer in Brooklyn: own shop drives 28% of sales (was 100% Etsy). 6.5% Etsy fee saved.

#02

Custom commission inquiries

Bio page form for individual commissions (portraits, wall art, logos).

Example: Portrait artist: 8 custom commissions/month ($200–$520). $2,800/month from custom work.

#03

Gallery of your best work

Bio page as a visual portfolio. Converts way better than an Instagram grid.

Example: Painter: 78% of bio clickers view the gallery. 4% convert to custom inquiry or print purchase.

#04

Print-on-demand wall art

Society6, Redbubble — your prints in POD model. Bio page as the hub.

Example: Illustrator: Redbubble (own prints) pulls $420/month passive.

#05

Workshops & art classes

Online workshops for watercolor, Procreate, etc. Bio page as the booking entry.

Example: Watercolor artist in Austin: 2 workshops/month ($54 × 38 people = $2,050 MRR). Always sold out.

#06

Patreon with process videos

Patrons see the making-of videos, tips, tutorials. Premium engagement.

Example: Comic artist: 240 Patreon members × $5/mo = $1,200 MRR. Process videos are the main value.

#07

Newsletter with sale activations

Email list for repeat buyers. Sale activations exclusive to subscribers.

Example: Artist: 4,800 newsletter subs. Black Friday promo pulls $4,600 in 24 hours.

#08

Gallery / exhibition schedule

Collectors track current exhibitions. Bio page calendar with gallery addresses.

Example: Sculptor: 6 gallery exhibitions/year. Bio page calendar drives 18% more gallery visits.

Real-world story

How a jewelry designer cut her Etsy dependency in half

Lara (jewelry designer, 80k Instagram): pre-bio-page, 100% Etsy sales — 6.5% transaction fee eating margin. With promolinks.bio/lara-jewelry: own Shopify store as the visible top button. 28% of sales now direct → margin +6.5% on 28% of revenue. Plus: custom commission form pulls 8 commissions/month = $2,800 MRR.

0 → 28%

Direct sales share

$2,800

Custom MRR

$2,000/mo

Etsy fees saved

Build your own bio page in 5 minutes

20 themes, avatar + cover, unlimited buttons with click tracking — free on the starter plan.

Bio page for artists & makers: 8 use cases | promolinks