Cookie Banner / Consent
Consent prompt for tracking cookies — required by GDPR in the EU and CCPA/CPRA in California.
A cookie banner (today usually called a consent banner) collects the visitor's consent before any non-essential tracking runs. It is mandatory under GDPR in the EU, under the ePrivacy Directive for storage on user devices, and effectively required by CCPA / CPRA for California residents (via the 'Do Not Sell or Share My Personal Information' link).
Important: real consent means active opt-in. 'Continue browsing = consent' is not valid in the EU. 'Accept' and 'Reject' must be presented with equal prominence (no hidden Reject button hidden behind a third click).
For short links: pure server-side click logging with hashed IPs is generally outside the scope of consent because the data is anonymized. The moment you fire a Meta Pixel or Google Ads tag on your landing page, you need consent — those tools set cookies and read device storage.
Related terms
What you should know next
GDPR
The EU's General Data Protection Regulation — in force since May 2018, with global reach.
IP Anonymization
Truncating the last octet of an IP address or hashing it — strips its status as personal data.
CCPA / CPRA
California's privacy law, expanded by CPRA — the US benchmark for consumer data rights.
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