promolinksby Michael Kotzur

Blog

Hands-on knowledge about Links, Marketing & Sales

Strategies, tools and step-by-step guides for everyone who sells with links: online stores, freelancers, coaches, affiliates, vendors and marketing teams.

Page 1 of 2 · 16 articles total

The Best URL Shorteners in 2026 (Honestly Compared)

Latest

The Best URL Shorteners in 2026 (Honestly Compared)

Bitly is famous. TinyURL is old. Rebrandly is enterprise. But which one is actually the right fit for your business in 2026? An honest side-by-side — features, pricing, hidden gotchas — for solo creators, small teams, and enterprise.

Michael Kotzur
Read more
Short Links + QR Codes: The Combo Every Marketer Needs

Short Links + QR Codes: The Combo Every Marketer Needs

Short links work great online. QR codes work great offline. Combine the two and your marketing bridges both worlds — same link, online click or offline scan, same analytics. Here's the playbook.

Link in Bio for Online Stores: Turn Followers into Buyers

Link in Bio for Online Stores: Turn Followers into Buyers

Your Instagram bio gets 100,000 views a month. Your single bio link drives 200 clicks. The problem isn't traffic — it's how you use that one link. Here's how online stores turn bio links into 5-figure monthly revenue.

Geo Targeting Short Links: Send the Right Country to the Right URL

Geo Targeting Short Links: Send the Right Country to the Right URL

Same Instagram post, three audiences: a US viewer should land on Amazon.com, a German viewer on Amazon.de, a Spanish viewer on amazon.es. Geo-targeted short links handle this automatically. Here's how.

How to Shorten Links Safely (Without Sketchy URLs)

How to Shorten Links Safely (Without Sketchy URLs)

Not every shortened link is trustworthy. Some hide phishing, some leak data, some expire silently. Here's how to pick a safe shortener — and 7 red flags that mean run.

Why Short Links Boost Marketing Campaigns (The ROI Math)

Why Short Links Boost Marketing Campaigns (The ROI Math)

Branded short links get 34 % more clicks than raw URLs. UTM-clean tracking saves analysts 5 hours a week. A/B-tested redirects lift conversion 15–40 %. Here's the math, the data, and the playbook.

How URL Shortening Actually Works (Behind the Scenes)

How URL Shortening Actually Works (Behind the Scenes)

Every time you click a Bitly link, three systems coordinate in under 100 milliseconds. Here's the technical breakdown — databases, redirects, caching, tracking — explained without the jargon.

How to Shorten a Link in 30 Seconds (Step-by-Step)

How to Shorten a Link in 30 Seconds (Step-by-Step)

Long URLs kill clicks. Here's how to turn any ugly URL into a clean, branded short link in 30 seconds — with click tracking, no signup needed, and 5 ways to use it the same day.

The Best Free QR Code Tools 2026 — Honestly Compared

The Best Free QR Code Tools 2026 — Honestly Compared

Free QR code generators are a dime a dozen — but most have catches: ads, expiring URLs, no tracking. Here are the 6 truly usable free QR tools, with what they actually do for free and where the limits sit.

10 Features Every Digital Business Card Should Have

10 Features Every Digital Business Card Should Have

Not every digital business card is created equal. Some are glorified vCards, others are real lead-gen platforms. Here are the 10 features that separate professional tools from gimmicks — with a comparison and a quick checklist.